Adbusters Magazine is awesome, this page is from their recent issue about ‘cool.’ I think they nail on the head one of my fears about raising my child in this consumeristic society with this little piece. The text at the bottom reads:
Even before your baby is born, a diaper arrives on your doorsteps, courtesy of Pampers. Once he opens his eyes, his childhood will be a whirlwind of logos and ads. School will be themed with endless commercials from sponsors. His heroes and role models will encourage him to buy products. By adolescence, he will have lost most of his original thoughts and emotions; he will look for cues from the marketers who have been with him from the beginning of his life to decide how he is to look, act and feel.
One might think this is a bit of an exaggeration, but I don’t think it is. I know my own life is telling of the influence of branding on me, and even when I try to avoid being ‘branded’ my choices are at the least affected by it (even if I’m purposefully choosing the opposite). Adbusters always gets me thinking on a different level then I generally consider. They call everything into question.
So, what is the solution for us parents and us as individuals fighting the system ourselves? Imagine a new system.
I think this quote, from another page of Adbusters issue on Cool nails it on the head…
“I want to live in a world where nothing is cool, where things actually are as they appear. That would be extraordinary. I want food and a living environment that are not part of some suit’s strategic vision. Cool has betrayed all of us. I want reality.” – Jessica Masse, Maine, USA