The De-Motorize Your Soul campaign is a spirited foray into the post-oil era.

For the past 100 years the average speed at which human beings and their souls travel has steadily increased. But what if we’re not meant to go that fast? What if it’s spiritually unnatural, and slowly messing us up inside? Can we live at an ever-escalating pace without it affecting our spiritual health?

In addition to a stressful and abnormal pace of life, this age of hyper-mobility also has us tangled up in climate chaos, global power games and the biggest business on earth.

But how do we opt out? (And how do we keep from whithering with guilt?) We know what’s wrong, we know what needs to be done, but we’re somehow stuck on fast forward.