Corporate Responsibility Mondays continues with a look into the fruit industry, and my personal favorite, Bananas. For those new to the Corporate Responsibility Mondays, my goal is basically to highlight a company in the industry that is being corporately responsible. My co-blogger, Josh, will be highlighting a company with a poor and sketchy history. This week we will be talking about bananas. My hope is that each of these posts causes you to seriously consider your purchasing choices. I’ll be honest this will be the toughest one for me, because I love bananas, but if there is an option, I feel pretty compelled to take it.
Today will be a brief lesson in corporate identity stuck into the middle of our banana conversation. The logo above is one you might recognize if you’ve ever looked for ethical coffee or tea. The first thing we need to clear up is that the logo above is for a Trademarked corporation, it is not the exclusive label for fair trade items. This means it is not like the FDA approval system were all fair trade items must be certified by it. The logo above is for a company whose business is to visit it’s (paid) membership producers and make sure that they meet the criteria of their Fair Trade Certified logo. So, it’s a good organization and a good business, but it is not the exclusive fair trade certifying group. All of the other companies I’ve highlighted in these posts are Fair Trade, though I don’t believe any are members of this organization. It’s unfortunate that this company was able to Trademark the words “Fair Trade”, because without the lesson your learning now, you might feel limited to exclusively items with this logo.
Now that we have that clarification out of the way, let me acknowledge that Fair Trade Certified really does mean that you are getting a fairly traded product.
Fair Trade principles include:
* Fair prices: Democratically organized farmer groups receive a guaranteed minimum floor price and an additional premium for certified organic products. Farmer organizations are also eligible for pre-harvest credit.
* Fair labor conditions: Workers on Fair Trade farms enjoy freedom of association, safe working conditions, and living wages. Forced child labor is strictly prohibited.
* Direct trade: Importers purchase from Fair Trade producer groups as directly as possible, eliminating unnecessary middlemen and empowering farmers to strengthen their organizations and become competitive players in the global economy.
* Democratic and transparent organizations: Fair Trade farmers and farm workers decide democratically how to use their Fair Trade revenues.
* Community development: Fair Trade farmers and farm workers invest Fair Trade premiums in social and business development projects like scholarship programs, quality improvement trainings, and organic certification.
* Environmental sustainability: The Fair Trade certification system strictly prohibits the use of genetically modified organisms (GMOs), promotes integrated farm management systems that improve soil fertility, and limits the use of harmful agrochemicals in favor of environmentally sustainable farming methods that protect farmers’ health and preserve valuable ecosystems for future generations.
They are the big boys on the Fair Trade block, but they seem to have done an ethical job of it thus far. You can search pretty far and wide and there isn’t any critique that I could find about their standards. The only thing I would say is that being a big organization and having the brand identity so established, you need to keep an eye on them if they lower their standards or start pocketing too much of the profit. For now though, they are about the only way in the USA to get ethical bananas.
The website will tell you were you in your state you can purchase Fair Trade bananas, but one place they leave out is Wild Oats. It’s the only place in Nashville that I can purchase fair trade bananas and that might be true for a lot of folks reading this from around the country. The fair trade bananas in my neighborhood cost .99 cents a pound which is double what I’d pay at the big grocer in town. So, maybe bananas become more of an occasional treat then an every day occurrence. Usually you buy a small bunch at a time and so the price difference won’t be that significant. There aren’t many other options out there right now, but as you and I and all your friends start buying things more ethically, business will see the need to comply and soon the whole fruit section will be full of fair trade options.
Resoures:
Don’t forget to check out Josh’s post this week on a less ethical banana choice.