When you see the term on a McDonalds brochure you know something is up. I don’t frequent the golden arches much, but I was in there a couple weeks ago and I saw this brochure.
“We Share One Community: Socially Responsible Neighbors”

I’m not posting to bash on McD’s (that’s what you’d expect from me though isn’t it?). I think it’s great to see a company like this and others (Walmart, Coca-Cola, Starbucks, etc) put out Press Release and make statements in the direction of Social Responsibility. I applaud those efforts, but I want to caution us as well. I think we’ve seen countless times (look into statements from companies about stopping sweatshops) that just because they make a statement or give their word does not mean a change has happened. There are times when all we can do is take their word for it, but let’s also be all the more aware when the news reveals that they have not been keeping their commitments.
When Social Responsibility becomes the buzz word everyone will jump on board, at least in word, not necessarily in deed. You see being Social Responsibility cost your company money. Paying garment workers more cost more. Treating animals humanely cost more. All these things our money lost from the company and any good economist knows that money is the bottom line. Let’s just be aware.

On that note here is an exciting company, Maggie’s Organic that looks like they are doing things right. Watch the Video.