the NY Times ran a neat article about websites raising awareness for the socially conscience. Seems like folks had the same idea I have with Fair Consumers.

The main site they reference is dotherightthing.com which from what I can tell has a pretty neat interface. Basically users submit stories (mostly news stories) about organizations making positive or negative changes in the world. One of the stories I found on there is that Whole Food is the first major US company to convert all of its energy to green sources.

I think this will probably be a good resource for those readers who want to stay up on the news of companies doing social good in the world, but it isn’t so much a site to go and find links to wear to buy fair trade undies. Maybe there is still a niche for Fair Consumers (is that a dumb name?).