One of the fun sites I’m subscribed to is Houtlust, a blog about nonprofit advertising and social campaigns. This was one of the very neat guerrilla marketing (the low cost unconventional kind) tactics I’ve seen listed. I thought it was so cool I figured we should repeat it. Basically they are little image inserts to put inside table tents you see in lot’s of restaurants and coffee shops. I put together the images below.
I figured the best way to sort of track our impact is to put a website at the bottom that I can use as a launching point to organizations we think people should check out. So, we’ll use eikonproject.org, which is actually the name of a group, but the front page will have links to other organizations to give to. What do you think?
If your ready to do a little guerrilla marketing, culture jamming, adventurous fun, then click on the link below and download the pdf. Print off on some card stock preferably with a colored printer and cut those babies out and put them in your nearest coffee shop or restaurant with table tents.
I’ll keep you all updated on how many people check out the site.
Alright Folks, I really need some help here. Post in the Comments if your willing to join me in this endeavor. I want to know how many we put out there and then see how many hits we get on the website (proof that it’s working).
Looking forward to seeing our stuff in action.
the big one says 640 children… not 640 million!
Wow – brilliant…and it’s hard to say that about a serious topic like that.
Ahh Yeah! This is the kind of thing I’d love to see Eikon Project do more of. This is a great start. I’m in.
Yeah I think your project is brilliant too. I just watched a video about People Products 123 which is doing a similar thing with Culture Jamming and Shopdropping. Though I must say your image of the child living in the table tent is more compelling than what I’ve seen in this video. In any case, check it out, you might get some ideas on how to spread the word about what you’re doing.
http://travelistic.com/video/show/2369
Jessica, that’s a cool video. I think it’s a great approach as long as it’s done once in a great while. I can see how the shopkeepers would get really tired of cleaning up their shelves all the time. 🙂
Jessica,
that is a fabulous idea and video. I’m excited about it and maybe being a part of something like that. I think I’ll encourage taking that project on within our church or something…
Great, glad I could introduce it to you guys!
I’ve seen this before…it’s really cool. I think I will start a little guerilla marketing/anti-advertising, actually.