That’s why I used quotes to mention it being “Christian” because I think it’s maybe an unnecessary distinction. At the same time, there maybe is room for being honest in the description of the content of the book. Take for instance the book I just wrote. It’s not explicit at the beginning or on the book cover, but it’s about following Christ teachings and does quote chunks of the gospels. I think I might be annoyed if I was reading it and then just when I got into the exciting part I find out it’s all ‘religious’ (that might be someones perspective). Does that make sense? I think there might be room for that label.
At the same time there are plenty of books that don’t need the label at all and shouldn’t have it. Some because they can stand on their own merit, others because without the label and niche market they probably wouldn’t sell at all (mine might fall into this category).

I was thinking yesterday of how far Christian media has come, though non-Christians still find it largely distasteful. I love Focus on the Family’s radio dramas, the VeggieTales videos, and music artists such as Delirious and the Newsboys. However, I doubt that the “unsaved” audience will ever pick up a book, movie, or CD labeled “Christian” because people do not want to be force-fed religion. Those who are seeking may be more inclined to attend a Christian music concert or read a book by a Christian author, but the “feel” of Christian media is so different that they may still have a hard time connecting with it. This is why I feel it’s so important for Christians to live and work in the mainstream. A book does not have to overtly discuss salvation through Christ in order to communicate the love of God.