I just posted a few weeks ago a bunch of the articles I’d written for Relevant magazine. Not saying this had anything to do with my lack of writing in the following year, but my post concerning Relevant’s new women’s mag, Radiant, got some interesting attention.

Basically I posted this advertisement from Relevant’s website:

And I wrote about the trouble with the assumption behind “It’s Our Turn Now.”

Radiant Magazine as you can see from the site is geared towards women. What’s so terrible about a magazine geared specifically towards women? Nothing; the terrible thing is that it implies, that Relevant was/is geared toward men. I am not saying Relevant was, or is, a men’s magazine, I’m saying their choice of wording implies that it was.

Take a look at the ad for Radiant on Relevant’s homepage. It says, “It’s Our Turn Now.” Does this mean that Relevant was the “men’s” turn? Clearly the approach towards this new magazine does reveal that assumption (just like so much of our culture). Why wasn’t Relevant a level place for men and women? Why can’t guy’s learn to take turns in the same place, rather then forcing women to go off on their own to have a voice?

If Relevant is a magazine for 20-something males it should say MALES outright. Personally, I don’t think they had any intent for Relevant to be a ‘male’ mag, it’s their choice of wording that hint at the sort of assumption that ‘normal’ or ‘regular’ means male or oriented towards men.

Conversation ensued, including comments from Anna and Kyle of Relevant. Go ahead and hop over to the original post and comment, there’s a handful of people still subscribed, we might stir up some new and interesting conversation.

Comment Here. 

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